We have always challenged tradition and encourage our staff to always 'think differently'. Through this we have been able to change our models of delivery and support other services to do similar.
Just by doing things differently can change perceptions or improve experience. An example of this would the the ATM machine developed by CitiBank - after identifying all the issues in queueing to access your money. Or alternatively, we wouldn’t have the 3D model of the DNA structure of which modern medicine has really developed from if it wasn’t for Watson and Crick thinking about innovation, about change, about challenging the norm.
What have we done? We introduced the Support and Advice Hub model which looks at improving access to primary care. We have also started investigating how patients can own their record, including how self care information can contribute to the patient record.
Most importantly 65 years ago, the NHS was launched through thinking differently, through looking at patient needs.
So our second element is about how we can support the next innovation in healthcare. What do our patients need and who, if anyone is providing it. If not what is the solution? We want to support this, and using the PDSA (Plan Do Study Act) we can learn, and share our learning into the wider environment. This attitude and approach also is something we offer in supporting other organisation, projects and individuals in creating the next innovative solutions.